CEO walks out of nondescript office building accompanied by COLLEAGUE. CEO pulls smartphone out of her purse to study a restaurant’s website. Her smartphone’s status bar blinks briefly to indicate a change in cellular connection status.

As I wrote in my book Connecting the Dots, trust is one of a company’s two most important assets (the other is information). For a company looking to lead a market transition, establishing trust is a bit like the old chicken and egg dilemma: The company can’t earn trust without customer validation, yet they can’t get customers without first establishing trust. This is exactly why the hardest customer to land is always the first – and why, at the end of the day, successfully navigating the delicate balance of trust becomes vital to survival.

So far this year, the surreptitious capture of audio and visual data via smartphone cameras and microphones has negatively impacted the world’s richest person and a beloved trillion-dollar company. It’s safe to say that awareness of this issue has reached the mainstream, increasingly forcing individuals, enterprises and product makers to change how they operate. To see how the trajectory of smartphone surveillance has changed even in the last several months, I think it would be helpful to look back at my 2019 predictions as a starting point.

In August, we conducted our annual survey designed to gauge attitudes about mobile security and privacy. In looking behind this year’s numbers, I was struck by how shifting perspectives seem to mirror the goings-on in the world of Apple. As a trillion-dollar company and the maker of the ever-popular iPhone, Apple has a metaphorical magnifying glass on everything it does, good or bad.

Think of the last time you received a sensitive piece of information. Perhaps it was news of a highly anticipated project at work finally getting the green light, or maybe a not-for-public-consumption update about a friend’s pregnancy. Now recall what you did with that information. Did you keep it to yourself or did you share it with a significant other or trusted friend?

There's a war out there, old friend. A world war. And it's not about who's got the most bullets. It's about who controls the information. What we see and hear, how we work, what we think... it's all about the information!

- a line from the 1992 film Sneakers

I’m happy to share that the Air Force, through its Small Business Innovation Research (SBIR) program, has awarded Privoro a prototyping contract for our government smartphone security solutions. You can learn more by reading our press release announcing the contract.

Organizations concerned about sensor abuse are now adopting the Privoro SafeCase™, a first-of-its-kind mobile security solution companion for smartphones that not only provides its own set of trusted sensors but also protects against illicit audio/video capture by hijacked cameras and microphones.

By John Chambers, Founder and CEO of JC2 Ventures and former CEO and Chairman of Cisco

As a mentor, investor, and longtime player in the tech industry, I’m frequently asked which market segments I’m betting big on over the coming decade. My knack for spotting market transitions and the technologies that will fuel these shifts partially stems from my relentless focus on outcomes. That’s why I approach investing like a multiplayer chess game; I play out the entire game, replay various scenarios and anticipate others’ moves before I make the decision to invest my time and resources.