As I wrote in my book Connecting the Dots, trust is one of a company’s two most important assets (the other is information). For a company looking to lead a market transition, establishing trust is a bit like the old chicken and egg dilemma: The company can’t earn trust without customer validation, yet they can’t get customers without first establishing trust. This is exactly why the hardest customer to land is always the first – and why, at the end of the day, successfully navigating the delicate balance of trust becomes vital to survival.
I’m happy to share that the Air Force, through its Small Business Innovation Research (SBIR) program, has awarded Privoro a prototyping contract for our government smartphone security solutions. You can learn more by reading our press release announcing the contract.