--- title: How Apple shapes the narrative about smartphone security. description: We conducted our third annual survey on attitudes about smartphone privacy and security in August of 2019. The results show a shifting perspective of smartphone security. image: https://blog.privoro.com/hubfs/Blog%20Images/Corus%20Mini%20Info%202019%20Blog.png --- - [Partners](https://privoro.com/find-a-partner) - [Support](https://privoro.com/support) [![Privoro Logo](https://blog.privoro.com/hs-fs/hubfs/raw_assets/public/Privoro_November2022/images/privoro-logo.png?width=238&height=113&name=privoro-logo.png "Privoro Logo")](https://privoro.com/) - Solutions - [Phones in classified spaces](https://privoro.com/solutions/secure-spaces) - [Prevent mobile surveillance](https://privoro.com/solutions/prevent-smartphone-from-listening-and-watching) - [Stop location tracking](https://privoro.com/solutions/prevent-smartphone-location-tracking) - [Prevent wireless attacks](https://privoro.com/solutions/prevent-smartphone-wireless-attacks) - [Hide from RF detection](https://privoro.com/solutions/go-dark-from-cellular-network) - Products - [SafeCase](https://privoro.com/safecase) - [Vault](https://privoro.com/vault) - [Secure Mobility Platform](https://privoro.com/fulcrum) - Industries - [Government](https://privoro.com/government) - [Enterprise](https://privoro.com/enterprise) - Company - [About Us](https://privoro.com/about-us) - [Team](https://privoro.com/team) - [Newsroom](https://privoro.com/newsroom) - [Media Kit](https://privoro.com/media-kit) - [Blog](https://blog.privoro.com/) - [Content Library](https://privoro.com/content-library) - [Advanced Mobile Threats 101](https://privoro.com/advanced-mobile-threats-101) - [Legal](https://privoro.com/legal) ![menu bars](https://blog.privoro.com/hubfs/raw_assets/public/Privoro_November2022/images/line-bars.svg) ![Close icon](https://blog.privoro.com/hubfs/raw_assets/public/Privoro_November2022/images/times.svg) - Solutions - [Phones in classified spaces](https://privoro.com/solutions/secure-spaces) - [Prevent mobile surveillance](https://privoro.com/solutions/prevent-smartphone-from-listening-and-watching) - [Stop location tracking](https://privoro.com/solutions/prevent-smartphone-location-tracking) - [Prevent wireless attacks](https://privoro.com/solutions/prevent-smartphone-wireless-attacks) - [Hide from RF detection](https://privoro.com/solutions/go-dark-from-cellular-network) - Products - [SafeCase](https://privoro.com/safecase) - [Vault](https://privoro.com/vault) - [Secure Mobility Platform](https://privoro.com/fulcrum) - Industries - [Government](https://privoro.com/government) - [Enterprise](https://privoro.com/enterprise) - Company - [About Us](https://privoro.com/about-us) - [Team](https://privoro.com/team) - [Newsroom](https://privoro.com/newsroom) - [Media Kit](https://privoro.com/media-kit) - [Blog](https://blog.privoro.com/) - [Content Library](https://privoro.com/content-library) - [Advanced Mobile Threats 101](https://privoro.com/advanced-mobile-threats-101) - [Legal](https://privoro.com/legal) - [Partners](https://privoro.com/find-a-partner) - [Support](https://privoro.com/support) - [![Linkedin](https://blog.privoro.com/hubfs/Privoro_November2022/Images/Linkedin.png)Opens a new window](https://www.linkedin.com/company/privoro) - [![Youtube](https://blog.privoro.com/hubfs/Privoro_November2022/Images/Youtube.png)Opens a new window](https://www.youtube.com/channel/UCKPqnNWnZoEMfKJMtwYq5vQ) - [![Twitter](https://blog.privoro.com/hubfs/Privoro_November2022/Images/Twitter.png)Opens a new window](https://twitter.com/privoro) - [![Facebook](https://blog.privoro.com/hubfs/Privoro_November2022/Images/Facebook.png)Opens a new window](https://www.facebook.com/Privoro) ![close](https://blog.privoro.com/hubfs/raw_assets/public/Privoro_November2022/images/cross.svg) ## Contact Have a question or inquiry? We're here to help. ![](https://blog.privoro.com/hubfs/Blog%20Images/Corus%20Mini%20Info%202019%20Blog.png) # How Apple shapes the narrative about smartphone security. Published by [Julie Dexter Berg](https://blog.privoro.com/author/julie-dexter-berg) on Sep 18, 2019 10:49:09 AM In August, we conducted our annual survey designed to gauge attitudes about mobile security and privacy. In looking behind this year’s numbers, I was struck by how shifting perspectives seem to mirror the goings-on in the world of Apple. As a trillion-dollar company and the maker of the ever-popular iPhone, Apple has a metaphorical magnifying glass on everything it does, good or bad. Some key takeaways from the survey: - The share of respondents who rarely or never talk about sensitive information on their smartphones jumped significantly to 55% from 47% last year. This is likely due in large part to the January revelation of Apple’s [FaceTime bug](https://9to5mac.com/2019/01/28/facetime-bug-hear-audio/) that gave strangers a potential opening into users’ smartphone microphones. - An overwhelming 94% of respondents are concerned about digital privacy, up from 90% last year. Apple’s massive [ad campaign](https://appleinsider.com/articles/19/03/14/privacy-thats-iphone-ad-campaign-launches-highlights-apples-stance-on-user-protection) launched in March touting the company’s privacy practices likely helped boost sentiment in this regard. - Financial information has widened its lead as the biggest concern among respondents in the event of their phone being hacked. The popularity of the new [Apple Card](https://go.forrester.com/blogs/apple-card-will-be-popular-heres-why/), coupled with [growing adoption of Apple Pay](https://www.cultofmac.com/607890/apple-pay-adoption/) among iPhone users, likely spurred this new thinking. Take a look at the infographic to see the rest of the findings. [![SEE THE INFOGRAPHIC](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/3419919/e3a99322-4100-4f41-8def-77d0eb4b39a9.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/3419919/e3a99322-4100-4f41-8def-77d0eb4b39a9) Tags: [Mobile Security](https://blog.privoro.com/tag/mobile-security), [Smartphone Hacking](https://blog.privoro.com/tag/smartphone-hacking), [Smartphone Vulnerabilities](https://blog.privoro.com/tag/smartphone-vulnerabilities), [Smartphone Security](https://blog.privoro.com/tag/smartphone-security) [Back to Blog](https://blog.privoro.com) ## Related Articles ## [U.S. Government officials plea for smartphone security. Is it enough?](https://blog.privoro.com/u.s.-government-officials-plea-for-smartphone-security.-is-it-enough) You can now add Sen. Ron Wyden (D-Ore) to the growing list of government officials and entities... [Read More](https://blog.privoro.com/u.s.-government-officials-plea-for-smartphone-security.-is-it-enough) ## [Is your smartphone safe from surveillance in 2018?](https://blog.privoro.com/think-your-phone-is-safe-in-2018-think-again) We conducted our second annual survey on attitudes about smartphone privacy and security on August 1 [Read More](https://blog.privoro.com/think-your-phone-is-safe-in-2018-think-again) ## [CES 2018: Voice assistants and data collection.](https://blog.privoro.com/ces-2018-the-year-tech-monetized-our-voices) CES, that mind-boggling and exhausting annual tribute to tech innovations has changed. More than 25... 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