And, unfortunately, that isn't the state of the world today. We all know it. We all hear about it, read it and see it. In many cases, we simply don’t feel like we have power, control or choice over the matter.
Who can imagine giving up their smartphone? Let alone tablets, televisions, cars, and, of course, computers at work, school or home? We’ve grown utterly attached and reliant on these and many other devices. Not only for our own use and pleasure, but for the daily services we use throughout the day. Banking, transportation, health, communication, commerce, education, safety, power, entertainment and every other service or industry that now depends on technology to do what they do.
Yet we hear about the hacks, the data breaches, the identity theft and the cyber-attacks. We hear about data collection, analytics, big data, micro segmentation and targeting, dynamic pricing and more. We know that every purchase, every “like”, every tweet, every click on a website, every search we make as well as our movements, location, affiliations, call records and more are tracked, captured, stored and analyzed. We know profiles are built for every person on the planet, that data brokers generate $150B+/year and that Google and Facebook have a combined market cap of over $1 trillion dollars (and that most of us don’t pay them a thing). We know that sensors are being added everywhere and to every device. That everything is being powered, instrumented and connected (IoT anyone?). And we know the situation is getting worse.
We know that in the next several years, the primary interface to our electronic devices will be our voice. We know that we will want that. It makes sense. We know we can speak twice – or more – as fast as we can type, and that’s not using our thumbs.
We also know that what we say reveals our thoughts, habits, values, beliefs and opinions more than any other action. We know that we all have human moments, that we joke and that we say things that can be taken out of context. We know that many of us deal with sensitive information at work – be we doctors, lawyers, financial advisors, executives, diplomats, soldiers, spies, bankers, therapists, technologists, clergy or simply in our roles as friend, family member or parent. We know that getting the benefits of being able to talk to our devices, but only having them listen when we do so is something a lot of us want.
So, that’s why Privoro exists.
Because we believe that everyone should be able to control their information, be it from over-reaching corporations or governments to hackers and cyber-criminals.
We started with smartphone security solutions because it is there that we felt we could make the biggest impact. Smartphones set the record for the rate of their adoption – faster than radio, television or the internet. Smartphones are essential to daily life and they hold or can access our most sensitive information, personal and professional. Smartphones also enable the collection of LOTS of information.
We also started with "Data in Vicinity". Information created in the PRESENCE of an electronic device. What you say, what you see, where you go, whom you meet – the “what you do” types of stuff. What used to be the domain of highly sophisticated intelligence agencies doing targeted surveillance, but which now can be done better, faster and cheaper via access to a person’s smartphone.
And finally, we set the bar high. We said if we want to help people control and protect their data in vicinity, we want to set the bar for such protection. So even the most sophisticated attackers would struggle to break through a platform like Privoro SafeCase.
We hope this helps you understand who we are and why we do what we do. We also hope you will support us on our journey. Try us, let us know how we are doing, what we can do better and what we can do next. Thanks for your help.
Editor's Note: This post was originally published in September 2017 and has been updated for accuracy and comprehensiveness.